Supporting our sponsors is just as important as they support us. Over the past few months, I have been working to enhance my club’s website, ensuring that our sponsors receive the visibility they deserve while making sponsorship management seamless and professional. This update not only improves our website’s functionality but also strengthens relationships with our valued sponsors.
Key Benefits of the Update
1. Complete Sponsor Listings with Backlinks
Each sponsor now has a dedicated listing on our website, complete with backlinks to their website and social media pages. This enhances their online presence while driving traffic to their platforms.
2. Automated Sponsorship Expiry Management
A date field in the sponsor setup allows us to specify the last event or sponsorship date. If a sponsor’s support lapses for over a year, they are automatically removed from the listing, ensuring our sponsor section remains current and relevant.
3. Consistent Sponsor Display on Results Pages
With a simple shortcode, sponsor details are displayed consistently across all event result pages. This ensures that whether a sponsor supports one event or multiple, their branding appears in a uniform and professional manner.
4. Increased Visibility on Competition Pages
Sponsors aren’t just showcased in past events—they also appear as links on our future competition pages. This gives them continuous exposure and reinforces their commitment to supporting the club.
5. Course Guide Sponsorship Recognition
For those sponsors who have supported specific holes on the course, their branding is now visible on the course guide under the respective hole they have sponsored. This helps reinforce their presence within our community while adding value to their sponsorship.
The Impact
These updates make it easier for sponsors to see tangible value in supporting our club while providing them with long-term visibility. The automation in sponsor management also reduces the administrative workload, ensuring an effortless process for both the club and our supporters.
I implemented these changes using WordPress plugins. The code is available on my posts which are or will be published in the future. If you need the complete code for your site , drop me an email and I will send the complete listing in a single file.
You can see these live on the Tramore Golf Club site.